03The evening

One night in February

A seated awards evening for 250: finalists and their guests, brand teams and press, at a private venue in central London on Saturday 13 February 2027.

DateSaturday 13 February 2027
PlaceCentral London
Guests250 seated
Dress codeAll white

Mood image: a candlelit aisle between rows of seats

The running order

How the night unfolds

18:30ArrivalDrinks and photographs at the press wall. Dress code: all white.
20:30Awards IGuests are seated for the first six awards.
21:50Awards IIFive awards, then The Muse of the Year.
23:00The loungesMeet the brands, press and other creators. Music until 00:30.

Times are planned and may move by a few minutes on the night. All times are UK time.

In the room

Who you will meet

Seated guests250
Finalists and guests120
Brand and agency guests60
Press30

Planned seating for the first edition. Partners present an award and host a lounge; they never judge, see entries or influence results.

Details

What to expect

For finalists

Two seats on the night, one for you and one for a guest. Finalists never pay for their seats.
A printed invitation on cotton paper, sealed in wax and posted in the first week of February.
A digital finalist kit: badge and story templates for 30 January.
Seats are personal and cannot be transferred or exchanged for cash.

Practical

Venue: a private venue in central London; the address is shared with guests only, with arrival details by email.
Dress code: all white.
Travel and accommodation are not included.
Tell us about any access needs and we will arrange them: hello@themuseawards.group.

Public tickets

Forty seats go on sale on Saturday 30 January, the day finalists are announced. Leave your email on the form and tick the ticket box to be told first.

Photographs and press

A photographer and a small press group attend. Guests can ask not to be photographed at any time.

Mood image: a long table set for the awards evening

Images show the evening we are planning. This is the first edition, so there are no photographs yet, and the venue is named once it is confirmed.