The MUSE Awards · Inaugural edition

Entry Terms & Rules

Last updated: 30 October 2026

1About these terms

1.1These terms and rules (the “Terms”) apply to entries to the inaugural edition of The MUSE Awards (the “Awards”). By applying, you agree to them.

1.2In these Terms, “we”, “us” and “our” mean the organiser of the Awards.

1.3You can contact us at hello@themuseawards.group.

1.4Our Privacy Notice explains how we use personal data, and our Cookie Notice explains how our website uses cookies.

2Key dates

2.1“UK time” means the time in force in the United Kingdom (GMT or BST). We cannot accept entries received after entries close.

2.2The ceremony is a seated awards evening for about 250 guests at a private venue in central London; the address is shared with guests only.

3Who can apply

3.1You can apply if you:

• are aged 18 or over on the date you apply;
• are resident in the UK; and
• post your content in English.

3.2There is no minimum or maximum follower count. Accounts with under 25,000 followers on the date you apply are also considered for Rising Muse (see clause 4.3).

3.3You cannot apply if you are a member of our staff, a juror, or a member of a partner’s staff who is involved with the Awards, or a close family member of any of them.

3.4We may ask for reasonable proof of your age, your residence and your ownership of the account you applied with. If you do not provide it within 7 days of our request, your entry may not go forward to judging. If that happens, we will refund your entry fee.

3.5We check every entry for eligibility before it is judged (see clause 8.1).

4Categories

4.1There are ten categories:

• Beauty Muse
• Style Muse
• Lounge & Intimates Muse
• Home Muse
• Wellness Muse
• Visual Muse
• The Storyteller
• Rising Muse (accounts with under 25,000 followers — see clause 4.3)
• Quiet Luxury Award
• Brand Collaboration of the Year (see clause 4.4)

4.2You do not choose a category. Our team places each entry in the category or categories where your profile fits best.

4.3Accounts with under 25,000 followers on the date of entry are also considered for Rising Muse.

4.4If your entry is considered for Brand Collaboration of the Year, we may ask you to name the brand involved and to confirm that the work was labelled as an advert or as gifted.

4.5The Muse of the Year is chosen by the jury from all finalists. Nobody can apply for it.

4.6The Community Award is not applied for separately. Every finalist is included automatically, and the winner is decided by public vote (see clause 9).

4.7If a category has too few eligible entries, we may combine it with a related category or not award it. The entries affected are still considered in other categories.

5How to apply

5.1Apply using the form on our website. Each person may make one entry. Your entry must include:

• your name and email address;
• whether you want your TikTok account, your Instagram account or both reviewed, and the handles;
• your invite code, if you have one (this is optional).

5.2You do not submit individual posts. The accounts you apply with must be your own and stay public until 13 February 2027.

5.3Your entry counts only once the form is complete and we have received your entry fee. We will confirm your entry by email.

5.4Entries must reach us between 30 October 2026 and 23:59 UK time on Sunday 15 November 2026.

5.5Everything you submit must meet the promises in clause 12 (Your content).

6Suggestions

6.1Anyone may send you the link to apply. We do not contact creators who have been suggested, and we do not collect their details.

6.2Every entry is made and paid for by the creator, at the same fee as everyone else.

6.3Being suggested makes no difference to how an entry is judged.

7Entry fee and payment

7.1The entry fee is €20. Each person may make one entry.

7.1AYour personal report. The fee includes a written report on your account, prepared by our team and sent by email on 30 November 2026. It is guidance only: it does not form part of judging, jurors never see it, and it does not predict or affect a result. We send reports after every entrant’s 14-day cancellation period has ended, so the report does not affect your right to cancel (see clause 11.1).

7.2There is no separate fee for the Community Award. Every finalist is included automatically (see clause 9).

7.3Prices include any VAT that applies. There are no other fees.

7.4You pay by card through our payment provider, Shopify Payments.

7.5Paying the entry fee does not improve your chances of becoming a finalist or winning.

8Judging

8.1Checks first. We check each entry for eligibility and for authentic engagement. Entries that use bought followers or bought engagement will not go forward to judging and may be disqualified (see clause 14).

8.2The jury. Entries are judged by a jury of 5 to 7 people from the creator community, brand marketing, photography and the press. We will announce their names on our website before judging begins.

8.3The jury assesses the accounts you entered and the content you publish on them between 1 December 2026 and 17 January 2027. Criteria. The jury scores each entry against these weighted criteria:

8.4Conflicts of interest. Jurors declare any conflicts of interest. They do not score entrants they know personally or work with.

8.5Merit only. Results are based only on merit, using the jury’s skill and judgement. Paying does not improve your chances. There is no element of chance: this is not a lottery or prize draw.

8.6Finalists and winners. Up to six finalists in each category will be announced on 30 January 2027. Winners will be announced on stage at the awards evening on 13 February 2027. The jury also chooses The Muse of the Year from all finalists. The Community Award is decided by public vote (see clause 9).

8.7Partners. Partners and sponsors do not judge and do not influence the results (see clause 13).

8.8Final decision. The jury’s decision is final. However, if we find a genuine error, such as a scoring or administrative mistake, we will correct it.

9Community Award: public vote

9.1The Community Award is not applied for separately. Every finalist is included automatically. The winner is decided by public vote, not by jury scores.

9.2Voting opens on 30 January 2027 and closes at 23:59 UK time on 7 February 2027.

9.3Anyone aged 16 or over who lives in the UK may vote.

9.4Every vote must be verified by email. Each verified email address may vote once per day. Each day runs from midnight to midnight UK time.

9.5We remove any votes we reasonably believe are automated or bought. These votes are treated as bought engagement under clause 14.

9.6The finalist with the most valid votes wins. If there is a tie, the jury decides.

10Finalists, winners and prizes

10.1Each finalist receives:

• two seats at the awards evening on 13 February 2027, one for you and one for a guest, who must be 18 or over;
• an invitation, posted to you in the first week of February 2027; and
• a digital finalist kit.

10.2We will ask finalists for a postal address for the invitation. Finalists must confirm their seats by 6 February 2027.

10.3Seats are personal to you. They cannot be transferred, and there is no cash alternative.

10.4Travel and accommodation are not included.

10.5Each winner receives a MUSE award to keep. There is no cash alternative.

10.6We may publish the names of finalists and winners.

11Cancellation and refunds

11.1Withdrawing for a full refund. You can withdraw your entry and receive a full refund within 14 days of paying, or at any time before entries close at 23:59 UK time on Sunday 15 November 2026 if that is later. This includes your legal right to cancel. Every entrant’s 14-day period ends by 29 November 2026; personal reports are sent on 30 November 2026 and judging starts later, so we make no deduction.

11.2How to withdraw. Reply to your confirmation email, or email hello@themuseawards.group with your name and the email address you entered with. You may use the model cancellation form below, but you do not have to.

11.3After the 14-day period. Once your 14-day period has ended, your entry fee is not refundable, except that:

• if the ceremony is cancelled, we will refund all entry fees in full within 14 days, without you having to ask;
• if the ceremony date moves, you may ask us for a full refund within 14 days of us telling you about the change (see clause 15); and
• if your entry does not go forward to judging under clause 3.4, we will refund your entry fee.

11.4Disqualification. If we disqualify your entry for breaking these Terms, you lose your entry fee (see clause 14).

11.5Timing. We process refunds within 14 days of receiving your request, to the card you paid with.

12Your content

12.1You keep ownership of the content you submit.

12.2You give us a non-exclusive, royalty-free licence to show content from the accounts you applied with, your handle and name on the Awards website, on our social channels, in press materials and at the ceremony, for the purpose of promoting the Awards, until 31 December 2028.

12.3You confirm that:

• you own the content you submit, or have permission to submit it and to give us the licence in clause 12.2;
• it does not infringe anyone else’s rights; and
• it does not contain undisclosed advertising.

13Partners and sponsors

13.1Partners and sponsors do not judge and do not influence the results.

13.2We share a finalist’s contact details with partners only if that finalist opts in separately. We name each partner at the point you opt in. You can change your mind at any time by emailing hello@themuseawards.group.

14Conduct and disqualification

14.1We may disqualify an entry if:

• it is misleading;
• it uses bought followers or bought engagement;
• it is offensive; or
• the entrant behaves abusively towards our staff, jurors or other entrants.

14.2We may also disqualify an entry that breaks these Terms in another way, for example the eligibility rules in clause 3.

14.3Before we decide to disqualify an entry, we will tell you why and give you 7 days to respond.

14.4If we disqualify your entry for breaking these Terms, your entry fee will not be refunded.

15Changes to the Awards

15.1We may change the venue or date of the ceremony for reasons beyond our control. We will tell you as soon as we reasonably can.

15.2If the date moves, you may ask for a full refund within 14 days of us telling you (clause 11.3). If the ceremony is cancelled, we will refund all entry fees in full.

16Our liability to you

16.1If we break these Terms, we are responsible for loss or damage you suffer that is a foreseeable result of our breach or of our failing to use reasonable care and skill. We are not responsible for loss or damage that is not foreseeable.

16.2Except as set out in clause 16.3, our total liability to you in connection with your entry is limited to the entry fee you paid.

16.3Nothing in these Terms excludes or limits our liability for death or personal injury caused by our negligence, for fraud or fraudulent misrepresentation, or for anything else that the law does not allow us to exclude or limit.

16.4Nothing in these Terms affects your statutory rights.

17Personal data

17.1We use your personal data as explained in our Privacy Notice.

18General

18.1These Terms are governed by the law of England and Wales.

18.2You can bring legal proceedings in the courts of England and Wales. If you live in Scotland, you can also bring them in Scotland. If you live in Northern Ireland, you can also bring them in Northern Ireland.

18.3If a court decides that any part of these Terms is unlawful, the rest will continue to apply.

18.4Only you and we have rights under these Terms.

19Contact us

19.1For questions, complaints, cancellations, refunds and privacy, email hello@themuseawards.group.

AModel cancellation form

Complete and return this form only if you wish to cancel your entry. You do not have to use it (see clause 11.2).