The work, not the following
Ninety per cent of the score is aesthetic, consistency and originality. Follower count is not a criterion, and Rising Muse exists for accounts under 25,000.
04About
Why The MUSE Awards exist
The UK has awards for reach. We wanted one for taste: for the creators whose feeds others save, study and quietly copy.
The first edition
Everything written down in advance
The MUSE Awards London 2027 are the first edition. That is why everything on this site is published before anyone pays: the criteria, the dates, the rules, and what happens to your money.
The awards are independent. They are not owned by a brand, an agency or a platform, and partners never take part in judging.
What we stand for
Four principles
One fee, the same for everyone
The fee pays for checking every account by hand and for the judging. It never buys a place on the shortlist, and finalists never pay for their seats.
Independent judging
Partners never judge, see entries or see scores. Jurors declare conflicts and step out where they know an entrant.
Everything in writing
Criteria, dates, rules and refunds are published before anyone pays, and dates are not moved for anyone.
Your entry fee
Where the money goes
- Reviewing every account by hand, and the jury’s time.
- Your personal report: written by our team for your account, sent on 30 November.
- Finalist invitations, printed and posted.
- Finalists’ seats at the awards evening: two for every finalist, free of charge.
- If the ceremony is cancelled, every entry fee is refunded in full within 14 days, without you asking.
Published in advance
Every date, fixed
| Date | What happens |
|---|---|
| Now | Entries open. €20 per entry, personal report included. |
| Before judging begins | The jury is named. |
| 15 November 2026, 23:59 | Entries close. |
| 30 November 2026 | Every entrant receives a personal report on their account. |
| 1 December to 17 January | Development period. The jury looks at everything published. |
| 30 January 2027 | Finalists announced. We write to every entrant. Public tickets on sale. |
| First week of February | Invitations posted to finalists. |
| 13 February 2027 | The awards evening in central London. Winners announced on stage. |
Contact
Who you are dealing with
| Payments | Card payments through Shopify Payments. Receipts by email. |
| General | hello@themuseawards.group |
| Partnerships | hello@themuseawards.group |